case study

 Case Study 1: The Power of Positive Online Branding

Sonam is a recent college graduate who is passionate about environmental

conservation. She aspires to work in the non-profit sector and make a positive

impact on the world. Sonam understands the importance of building a positive

online identity to showcase her skills, knowledge, and passion.

Sonam creates a content-sharing page on Facebook, where she highlights her

education, volunteer experiences, and relevant skills. She also shares articles and

posts related to environmental conservation and sustainability and actively

engages with professionals in her field of interest.

One day, Sonam receives a message from a recruiter who came across her

Facebook page. The recruiter is impressed with Sonam's online presence and o

ers

her an interview for a position at a reputable environmental nonprofit organization.

Sonam's positive online identity has helped her create a strong personal brand and

has opened doors to career opportunities in her field of interest.

Case Study 2: The Consequences of Negative Online Behavior

Penjore is a high school student who is active on social media. He often engages in

online discussions and debates, but he tends to be aggressive and disrespectful

toward others who have di

erent opinions. Penjore posts derogatory comments,

insults others and shares inappropriate content without considering the

consequences of his actions.

One day, Penjore's behaviour catches up with him. One of his posts goes viral and

attracts negative attention from his school, community, and even potential colleges

he applied to. His online reputation is tarnished, and he faces consequences such as

suspension from school, loss of extracurricular activities, and rejection from the

colleges he aspired to attend. Penjore learns the hard way that negative online

behaviour can have severe and long-lasting consequences on his personal and